A Vivid Style Of Language Concerns What Might Be Called Getting Customers To "Sell" Themselves

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Getting Customers To "Sell" Themselves

Having trouble getting new visitors to your sales site? With so many sites online these days, visitors today have many websites to choose from. Getting and maintaining a steady stream of traffic to your website can be a bit of a challenge.

Keep your chin up because I’m going to teach you some things that will help you in this area. To begin with, keep your post friendly, straight-forward and simple. Make sure you don’t go off topic.

People want to know that what they are watching will help them in some way. No matter what form it takes: entertaining, educational, playful, or whatever – keep it specific and mostly relevant so you don’t lose your audience.

If you write, say; landing page for a particular product, first know that there are many competitors who want them to read their page and not yours. What is my purpose here? Start by getting their attention.

A great title is a must. What makes a good title? First, it has to be interesting enough for them to want to click on the title to see what it’s about. Second, it should deliver a benefit (for the sales page) – something that will help solve a problem, give them more information, or help someone in need.

Third, the title should be of interest to the main copy of the page. For example: if you needed to sell someone a pair of running shoes, how would you write a headline that would grab their interest?

You wouldn’t just title a page “running shoes” because there are tons of pages out there competing for that visitor. How about something like “run faster” for the title? Can this work?

Let’s see… it has a direct benefit, it just might pique their interest. What about “running faster”? Is it better? Well, it makes a promise (this is important) and as long as the product can deliver on the promise, it will work.

ok So you’re looking at a page that starts with “run faster” and want to know more about how to start writing a short paragraph and read the copy in more detail? Here’s a tip – use emotional triggers and create copy that will “hit a few hot buttons” that makes the reader feel uncomfortable.

Something like; do you remember the last (100m) race you ran in high school? How did it feel to see both the right lane and the left runner leave you in the dust? A little embarrassed?

Once the copy has hit that step and gotten them to consider a small problem or event that happened – then – present the solution. You get it – your running shoes. Use strong words that will grab their attention.

Whom; “Never feel that way again. You’ll be the front runner with the onlookers cheering you on (note the benefit) as you pass everyone else.” (Benefit #2) This example shows how strong, concise, story-based copy can be used (very effectively) to sell a specific product or service.

No matter what your product or service is, you can write a great sales page using creative writing using this technique. Do you have a service to sell instead of a product? No problem. See how your service helped someone solve their problem.

Then use this strategy to create a short story for your sales page. Use a case study approach, except shorten the case study and “bring it to life”. Include some vivid adverbs and use powerful imagery in the reader’s mind.

By using this problem/solution writing format, you can actually get some customers “little by little” for your product or service. (It’s inside a live storyboard) It works.

Sales writers have been using this copy style to sell products/services for decades, and even today it remains the top choice of sales copy styles – because it actually outperforms other sales copy. (1 out of 10)

Why is this writing method the first choice among both buyers and sellers? For salespeople, this is because it works better than other sales writing styles. What about buyers? Simply because people love short stories. In addition, many buyers do not like to be “sold to”, but they do not even think about being “sold to”; they are “seller”.

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