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Low-Cost Bulk SMS – Is It Really Worth It?
While discounts and low prices can be an important factor in sales, it’s also worth remembering the old adage that “you get what you pay for.” Bulk SMS is no exception. Businesses can now choose between paying less and paying more when there is a problem, or paying a little more for better overall service with no problems. When it comes to choosing a bulk SMS company for your mobile messaging, there are other factors to consider besides price. Consider their mobile messaging service coverage, reliability, network quality and customer service, as well as pricing.
Products and services
Does a bulk SMS company offer a rich variety of features and functions with a mobile messaging service? Besides offering several different ways to send messages, what useful extra functionality does it really offer? For example, does it provide an HLR lookup service so you can verify your contact information? Using an HLR lookup to double-check phone numbers and subscriber identity saves money by eliminating invalid numbers. Other features to look out for are messaging scheduling and delivery status. Does the bulk SMS company offer two-way messaging so customers can easily track your SMS messages? Having extra features like these can save you money in the long run because all the information in your mobile messaging is easily accessible.
Coverage and reliability
Most bulk SMS companies will claim to have full coverage around the world. But the real question is not only coverage, but also reliability. If their primary route is down, do they have an equally efficient backup? When choosing a provider, take a long look at the operators and countries they connect with and ask if they have more than one route to that destination. Does this backup service come with all the features of a basic router? Make sure the second route provides binary SMS, offers Unicode characters (will adapt SMS to hieroglyphic languages like Chinese or Cyrillic alphabets like Greek) and combines long messages. Even simple things like local timestamp are important. Remember that any worthwhile bulk SMS provider’s backup routes will be as good as their primary route.
Sometimes when an SMS provider offers bulk SMS at a very low price, it’s because their network quality is a little low, causing the message to be delayed or even lost along the way. If a text message doesn’t reach its destination, it’s a waste of time and money. In an ideal world, your bulk SMS company would have direct routing or even its own network that narrows the delivery chain. After all, a more direct route provides more reliable routing. If a bulk SMS company offers a free trial, use it to test the quality of their network. It’s important to note that some providers will offer multiple routing options for your mobile messaging, allowing you to decide whether cost or speed is more important in this situation.
While sending mobile messages may seem simple, throw in the variables of different mobile operators and geographic locations, and the potential for problems with your bulk SMS messaging can increase. The best solution is to use a bulk SMS provider that offers 24-hour customer support seven days a week, 365 days a year – via live chat or email…or both. This way, you can get help regardless of the time zone, day of the week or national holidays. Usually, low-cost providers have to cut corners somewhere so that they can discount their services. Unfortunately, it’s their customer support that often suffers. However, this is often the most important component of your relationship with your bulk SMS company. Pay attention to the level of support that bulk SMS providers offer and look for those with a written service level commitment that guarantees to provide a certain amount of customer support.
Payment method and minimum orders
Payments for bulk SMS messages are almost always required in advance. After paying upfront, some providers will convert the money into credits, which will be deducted after text messages are sent. Others simply maintain a cash account that is debited after messages are sent. In any case, the SMS provider may require a minimum number of messages to be sent within a certain period of time. It should be remembered that some companies also charge a registration fee. When choosing a bulk SMS company, research their fee structure and be sure to ask about additional fees or minimum orders. Likewise, if you plan to send a large amount of messages, see if they can offer you a better price.
If you’re paying for your messages in advance, you should consider the bulk SMS provider’s track record. Are they a well-established provider within the industry or a relative newcomer? Are you happy to go with the unknown for your mobile messaging needs, or would you prefer someone with more experience? Do they come across as knowledgeable experts in the field – their website should give you a clue. Can they provide expertise to help your business grow in new geographic markets?
As you can see, there are several key factors to consider when looking for a bulk SMS provider, price being just one of them. Their quality and scope of service and commitment to customer care is also vital.
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