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Step by Step RSS Feeds for New User

Well, you have a website set up to promote your books, music, and other products you want to sell. With a little Internet savvy, you’ve created an attractive design to grab the attention of an Internet user, and you can provide thoughtful, thought-provoking content with your expertise in your subject matter. You are sure that your site is optimized for good search results with good saturation of keywords in your content. Your site is simple to navigate, fun to read, and still informative enough to be highly rated by the engines. You are ready for the world!

However, you feel that what you are doing is not enough. Perhaps you enjoy a steady increase in traffic through traditional online marketing tools, metadata, and occasional tweaks to email advertising. Offline advertising is not in the budget right now, and you want to try another, cheaper alternative before jumping to pay-per-click ads. What else should be done?

Have you considered creating an RSS feed for your website? If you promote and sell many products and services, having an RSS feed added to your website can be helpful in attracting new visitors to your website. RSS stands for Real Simple Syndication and is a special format for aggregating news and information to other websites and Internet users who read it through special aggregators or readers.

Think of RSS as a distant cousin of the news tickers you see on your favorite 24-hour news or sports networks. As new information becomes public, the wires pick up the story and forward the content to interested third parties looking for information to disseminate. An entire sports network, for example, would select only the latest sports news from various syndicates to place on television. RSS works in a similar way.

How are you not sure? The next time you log on to the Internet, if you use My Yahoo or My MSN or something similar, take a look at your start page. What do you see? Maybe you get news bytes from the Associated Press or Reuters, daily comic strips, weather and horoscopes, and more. you have updated. You know that such pages can be customized to show only what you want to see. If you’re only interested in entertainment news, you’d set your page so that you only get movie gossip, reviews, and news from top entertainment magazines, right? All this information is syndicated and your home page acts as an aggregator that gathers only the relevant information you want to collect and display.

Stay with me now because here’s the fun part: By creating an RSS feed, you can become a syndicate! Say you’re a romance author and offer a series of passionate stories you know romance fans will love. You can create an RSS feed using news about your books and information about the writing, romance genre, and publishing industry to create useful content for aggregators. With the right promotion and distribution, users interested in romance novels can either add your feed to their personal readers or even their website, thereby increasing your exposure. This in turn can increase traffic to your site and lead to more sales!

Looking like you want to do something to further promote yourself online? If so, great! But if you’re familiar with the concept of RSS and aren’t sure how to get started, don’t worry. Once you learn the basics of creating and promoting an RSS feed, you’ll find it’s as simple as creating a website. Here we follow the basic step by step to create a simple ribbon. Once you’re familiar with RSS content and want to work with something more advanced, a good tutorial on Real Simple Syndication can help you get more for your books, music, and products.

For now, let’s review the basics.

1) Content

Before you even think about messing with an RSS program or coding the correct markup language by hand, you should carefully consider the type of content you plan to use for your feed. In this context, syndicated content will differ from standard website content in that it should entice readers to visit your website and buy your books or avail your services. If you give too little, readers may not be interested enough to visit your site. Give too much and readers may get confused or think they shouldn’t click on your links.

Learn the RSS feeds that characterize what you plan to distribute. If you’re trying to promote a book, CD, or other item in particular, you’ll want to look at shopping RSS feeds to see how they’re performing. Think of your content like a 30-second commercial: depending on the types of aggregators used to collect your feed data, users may only see the headline at first, so think of something that grabs attention. Use easy-to-understand language in your content: sharp, cheerful and to the point. Highlight purchase links and any sales or discount incentives.

Some RSS aggregators accept code for images, so take advantage of that. Display your book or CD cover, product image or logo. For readers who don’t link images, remember to use the ALT option and describe the item.

Plan ahead for meals. An RSS feed should be treated as a regular news feed. So, if you think you don’t have enough content to warrant a regular feed, review the additional information associated with your site and map out when you plan to add new items to your feed. Now that you have a timeline, you can start creating your feed and have some real fun!

2) creation

If you’re completely new to the idea of ​​RSS and have only average website development skills, you can still create an attractive, effective feed for your site. Before you do this, keep one thing in mind:

An RSS feed is a file hosted on your server and is identified by the .rss or .xml suffix, not the .html extension. Most updates to browsers will allow visitors to see the feed as they should if they clicked on a link to the feed. However, don’t panic if someone clicks on your feed link and claims to have seen “blabbermouths”. Most likely, they only see the raw code.

Since you are ready to create a tape, it is recommended to use software designed for this purpose. A web search for “RSS freeware” or “RSS software” will point you in the right direction. I personally use RSS Builder to create my feeds. It is user friendly and easy to install. As you learn more about RSS, you may want to test several programs before deciding to use them regularly.

Choose a name for your feed that reflects your products or site. A romance author might want to use romancenovels.rss or romancebooks.rss, while a freelance consultant might want to try consultingnews.rss. Having such a name is not guaranteed to increase search referrals, but having a relevant keyword in the file name can help readers generalize when searching for content.

Check your RSS program to see if it has options to include metadata or a description of your feed. This is important because the metadata in a published feed helps RSS spiders determine the relevance of your feed to various searches. As the Internet grows, so does the ability of search engines to absorb things like blogs and feeds for data, so you want to be comprehensive in that regard. If the metadata options require a URL and image logo, provide them.

Now, depending on your program, you have options to add and remove topics, schedule them to be published, and order them by appearance. This is the heart of the tape where the information goes. If you approach this part of creating an RSS like a weblog, you’ll find that it’s pretty simple.

Each topic is a new post. Depending on the volume of news you want to spread, you can create daily or several new topics per day. Don’t give too much information in your posts. Compelling text should entice readers to your main site, where the action (and point of sale) is. Use rich text to attract spiders that get information from RSS. As your catalog grows, as you write more books or start new projects, you’ll have more material for your feed.

3) Distribution

Once you have a few entries in your feed, you can upload your RSS file for readers and distribution. Depending on the RSS software you use, you may be able to upload directly to your site using the software. Otherwise, you may need to use an FTP program to do this.

Make sure you know your ID and password for your website and make sure the file for the feed is named correctly with an .rss or .xml extension. After it’s published on your site, check the file in an RSS aggregator or web browser that reads RSS to make sure it’s to your satisfaction. If so, congratulations! You have just published an RSS feed.

But you’re not done yet. You need to do something to help site visitors know that you have a feed. First, you need to post links on your website that show you have a feed. You would do this the same way you would create a hyperlink to another URL. In the HREF anchor tag, specify the full URL of your feed with “Subscribe to our RSS feed”. You may also want to use a small graphic to draw attention to your feed. Many sites use a small, orange rectangle with RSS or XML in white letters to direct visitors to the feed.

To direct RSS aggregators and spiders to your feed, you will need to place a LINK REL tag in the HEAD section of your HTML code. It will look like this (just put carat before and after

link rel=”alternate” type=”application/rss+xml” title=”RSS” href=”Your RSS URL goes here”

This lets the spider know that RSS content is available.

4) Encourage

Once your feed is live, you can actively promote it. A quick Internet search for “RSS Search Engines” will lead you to many resources where you can submit your feed information. You would submit your feed the same way you would submit a website, just make sure you provide all the necessary information.

Additionally, you may want to consider some viral marketing of your feed. Include the feed URL in your email signature or contact other websites of relevant topics and let them know you have content to distribute on RSS. Websites similar to yours looking for content may want to collect your feed and post the content on their sites. In turn, you get free exposure and increase your chances of making a sale.

5) Ping

If you know where to look, there are websites and software designed to notify you when a news feed is updated, or “ping,” RSS directories, and search engines. This is believed to speed up the renewal process on their end. The sooner they know new information is available, the sooner they’ll digest your feed for information. A quick Internet search for “RSS pinger” will tell you how to regularly notify users about updates to your feed. Some sources will allow you to notify several engines at the same time, and this can be a useful tool in your promotion.

From writing content to promoting your products, using RSS feeds to improve your website can be very helpful in increasing exposure to your books, music, services and products. Integrate your content and watch your site traffic and sales increase.

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