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Escape Frustration: Finding The Best Whiteboard Skills Training

Whiteboard skills are today’s best-selling favorites. If you want to improve your sales skills with whiteboards, it’s helpful to know what to avoid… and what to look out for. Find it here.

Whiteboard interaction and sales training is rarer than you might think. Here’s why: many people promise skills, tools, and advice—if you buy their product. But many teach you practical, hands-on skills to use with any whiteboard, flipchart, or interactive whiteboard.

If you’re looking for a training solution, here are 3 key pitfalls to avoid.

A. In-Home Workshops from Vendors

While inside salespeople understand product lines and benefits, they are often unfamiliar with adult learning, whiteboard skills, and interactive storytelling. Relying on internal staff is a short-term tactic that often leads to unstable skill development.

B. Home Workshops from Leaders

“John in the Chicago office is a great board. Come teach him.” Sounds like a great idea, right? Wrong.

John may have natural talent. He may have been sketching, drawing and cartooning since he was 6 years old. But he will not necessarily understand how to deal with sellers who cannot draw a straight line. He may or may not have training and experience in adult learning, step-by-step instruction, and positive coaching.

Too often, organizations look inward to cut costs and leverage team strengths. They look for a manager or leader with natural talent. This person is a great example. But remember this: a naturally gifted leader may be the worst person to teach a seminar or workshop.

C. Local community training

Community education is great for some topics, but few people are familiar with your business or customers. Moreover, graphic designers are accustomed to having the luxury of designing a message without a live audience. Audiences don’t understand the nuances and pressures of working on a board while watching.

Expert facilitators certified in the critical skills of whiteboard sales are rare, although the rates are reasonable at a community college or educational extension.

D. Elite training only

In search of a competitive advantage, some organizations decide to train only their elite salespeople. This is a dangerous and risky decision. Here’s why.

Customers and prospects are looking for your entire sales force. They want and demand consistently high quality and standards. If only elite salespeople are learning whiteboard skills, what are your customers seeing? A mix of skills. This means you only care about C-level clients and elite top performers.

If your client is connecting the dots… it could also indicate that your company only cares about high-end clients. If they are a small company, should they expect tier 2 or tier 3 treatment?

Do any of these options sound familiar? If so… you’ve just been down some not-so-productive paths. But don’t give up. There are other powerful options for learning whiteboarding skills.

Here are a few popular favorites:

1. Local Bootcamps and Workshops

Check your local listings for whiteboard experts. You can find local workshops in your area. Tip: look for professionals who are well-versed in visual language, merchandising and board effects.

2. Individual board exercises

Enhance your team’s skills with personalized training. It’s one of the fastest ways to meet specific needs, develop custom board templates, and create a strong standard for team performance.

3. Self-study tools

Are you a solopreneur or running a small company? Do not worry. Get self-study tools and build your own practice space. Working step-by-step, you’ll develop your own style, adapt techniques to your subject, and work in record time.

4. One-on-one training

Whether you sell products, services or solutions… one-on-one training is a fast way to get there. You’ll receive personalized feedback, tailor advice to your unique sales needs, and receive the comprehensive attention you deserve.

No matter what you choose… now you know what to avoid and what to do. With a few smart moves, you’ll avoid frustration and gain a powerful new skill for selling on the board.

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