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Effective Communication – A Key to Success in Business

Exchange of people through communication. Communication is an important attribute of human life, so we all spend most of our time getting or asking for information. Lack of communication creates tension and destroys personal and business relationships. The ability to communicate or communicate with others is critical to the success of an individual, family, or business organization. However, it is important to note that communicating is one thing and communicating effectively is quite another.

Ineffective communication usually fails because it does not elicit the desired response from the receiver in the form of feedback. This is the bane of many business organizations. Many managers communicate, but often not very effectively. The lack of effective communication skills of managers is the reason for the failure of many businesses. Every firm or business organization needs an effective communication network to function properly and achieve its goals. This article will focus on the indispensable role of effective communication in the day-to-day functioning of a business organization. We will begin by looking at the meaning of effective communication from different perspectives and continue to explore its importance and how it can be achieved in business.

Looking at the Meaning of Effective Communication from Different Angles

The ultimate goal of every form of communication—face-to-face meeting, telephone conversation, teleconference, videoconference, interview, e-mail, letter, or memo—is to receive an expected response from the recipient in the form of feedback to the sender. That’s what effective communication is. This involves ensuring that the information is well packaged and conveyed correctly so that the receiver understands the message and responds positively. In other words, effective communication is communication that achieves the intended results.

Communication can be viewed from different angles, for example, the style of expression (verbal or written, even non-verbal communication), the purpose of communication, the audience, the flow of information (vertical, horizontal or diagonal), etc. can be internal (within the organization) or external (with outsiders). It can also be interpersonal or group communication; interpersonal when two people and groups are involved when in the form of meetings, discussions, symposia, conferences and seminars. Radio, television, newspaper, internet, etc. There is also mass communication, which refers to communicating with the masses through means. From any angle, communication can be considered effective if it creates the desired feedback.

Verbal communication involves the use of spoken words and includes face-to-face conversation, interview, telephone conversation, voice mail, meetings, group discussions, oral instructions, teleconferencing, video conferencing, etc. can take forms. Verbal communication is fast and immediate. feedback as well as immediate response to feedback. Participants can ask questions and get immediate clarification. In addition, gestures and facial expressions can be used to reinforce the intended message. Limitations of verbal communication include susceptibility to errors and misinterpretations and lack of continuity.

Written communication, as the name suggests, involves the use of written words. It includes business letters, memoranda, reports, meeting minutes, written speeches, etc. can be in forms. Written communication has the advantages of being revised before transmission, for continuity and accessibility for reference purposes. It also reduces the risk of distortion of meaning; thus, it can be considered an ideal medium for long and complex messages that can easily be distorted or misinterpreted when transmitted verbally to multiple intermediaries. Another advantage of a written medium is that it can be easily reproduced and distributed to many recipients by many methods (for example, photocopying). One of its main limitations is delayed feedback; reading long documents can be tedious and writing a response can be delayed by a number of other factors. Written communication also lacks gestures, facial expressions, and other forms of body language that can enhance meaning in communication.

The choice of means of communication depends on the nature of the message to be transmitted. As observed earlier, while the written medium is the perfect medium for transactions that require permanent documentation, the verbal medium is ideal for messages that require immediate feedback. From a phone call, a face-to-face meeting, an email, a printed and signed document, etc. it is necessary to consider the circumstances to determine whether to use it. Factors to consider when choosing a communication medium include: urgency, formality, risk of misinterpretation, confidentiality, legal consequences or need for future reference, nature and size of audience, etc.

Communication in business usually involves giving information, making inquiries, explaining, persuading, reassuring, conducting transactions, etc. It is designed to achieve specific goals. usually people with new product lines, prices, names, addresses, etc. aims to inform about. If the purpose of communication is to persuade, the message must be packaged with the goal of moving the audience through the use of words. This type of communication is ideal for advertising a product or motivating employees.

Communication is purely contracts, agreements, receipts, etc. When intended for business transactions such as In such communication, attention is paid to the accuracy and appropriateness of the information provided, such as the date of the transaction, the agreed terms and agreed prices, the total amount and currency, the names, addresses and signatures of the parties. Agreement etc. The important point here is that to achieve effective communication, the message must be packaged to serve both a specific purpose and a specific communication event.

How to Communicate Effectively in Business

It is important to note that poor or ineffective communication is responsible for the situation where the recipient does not understand what they are reading or hearing and therefore cannot provide any positive feedback. This means that the hallmark of effective communication is a well-packaged and well-delivered message, i.e. one that can elicit a response from the recipient in the form of positive feedback.

Language should be considered as the most important form of effective communication. The communicator must ensure that the language he uses is clear, precise and appropriate for the intended audience, purpose and situation of the message. For example, using informal language where polite and formal registration is required can make the message ineffective. Wordiness or the use of unnecessarily complex constructions can only create room for misinterpretation; hence the acronym ‘KISS’: Keep it short and simple.

Also, the use of expressions, jargon and buzzwords that are unfamiliar to the audience can create barriers for them and thus hinder communication. Where technical language and terms are used, they should be defined and explained according to the knowledge of the audience. Whatever the purpose of communication, the communicator must communicate with the audience by using clear and precise language and removing any ambiguity or inhibition so that the listeners can fully understand the message.

Effective communication is best achieved when the purpose or central idea of ​​the message is clearly stated and subordinate ideas are effectively identified and naturally linked to the main purpose in a convincing manner. It is important to ensure that the material is arranged in a logical and coherent sequence, with only one main idea clearly stated in each paragraph and supported by relevant, sufficient and persuasive points. To achieve consistency, new information must be linked to previously discussed information in a way that engages the reader and reinforces key points. At the end of the message, the main goal should be restated and actions to be taken should be indicated.

Ensuring correctness or grammaticality is also an important aspect of effective communication, as ungrammaticality can distort meaning or undermine credibility, thereby hindering communication. It is very important to ensure that rules of grammar and syntax are followed, that the correct words are used to convey the intended meaning, and that punctuation marks reflect standard usage. Finally, all work must be proofread to ensure that the final copy is free of mechanical errors.

First of all, it should be noted that the purpose of business communication is buying and selling in a broad sense. Business communication usually involves products, prices, discounts, sales, delivery, payments, etc. related to practical issues such as A successful businessman is one who achieves his goals, and to achieve his goals he must communicate effectively with clarity of expression. He should present his message to his audience in the clearest and simplest way.

Every business communication is intended to appeal to some tangible and immediate response or action. Whether it’s a face-to-face meeting, a phone conversation, a sales letter, a query letter, a memo, or a report, the goal is to get something done. Therefore, every business communication should use clear and persuasive language along with appropriate actions to connect with the audience and elicit the desired response.

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