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Google Bets Big on Indian Languages

The global giant recently announced a slew of new products for the Indian community. Google has said that it is particularly interested in products that support Indian languages. The announcement led to a surge in Indian internet users aiming to expand its reach across the country.

At this year’s Google for India event, the company said it was looking into measures to fix the problem. This comes shortly after the online giant mentioned that the number of Hindi speaking users on the internet is expected to reach 500 million by the end of 2020. Every year, the country receives about 40 million unique users, not only from big cities, but also, most surprisingly. from rural areas.

Also revealed was the intent to activate existing dormant products, some of which received support for new languages.

• Google maps: Indians will get voice assistance in both Hindi and English.

• Google Feed: Available in Hindi and English and also working to support Telugu, Tamil, Bengali and Marathi languages

• Google search. News is available in both languages. A new English and Hindi dictionary is also available.

• Google Assistant: Now supports Marathi, seven Hindi languages ​​will be available soon.

The company noted that the majority of Indian internet users today speak Hindi. On average, the amount of online content in Hindi is less than 1 percent of what is available in English today. This prompted them to start working with Hindi language publishers to release more relevant content in Hindi.

To make this project work, Google has launched a project tool ‘Navlekha’ that uses artificial intelligence to render any PDF-related content in Hindi as editable text to enable publishers to create more mobile-friendly content. Indian writers can also start monetizing their content through free web hosting from AdSense support. They will also receive support and training and get a branded page domain.

Smartphones become less useful to people when they work to provide access to relevant content in their primary language. Therefore, Google considers it important to invest in expanding the number of Indian languages ​​supported by its existing services and applications. Now you can stream your favorite news from both Hindi and English sources and AI will help you get the types of stories you prefer to watch.

Cesar Sengupta, vice president of India’s Next Billion users and general manager of digital payments, added that the company intends to roll out India’s payment product Tez to other countries.

Google promises excellent reading services, especially to all non-English-speaking Indians, by providing billions of natural-sounding web pages online. While all these announcements may seem late to Hindi speakers, the South Asian country has the second largest number of internet users in the world, it is only right that Google serves Indians in their respective languages ​​and focuses on relevant content for those users.

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