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What You Can Learn from Dr. Phil About Writing Non-Fiction Books

Even if your career does not involve being a full-time writer, being the author of a book can be a great blessing to you. Our society enjoys writers so much that anyone who has written one is seen as knowledgeable, self-disciplined, and special. A book can help your business or career by making you more visible and sought after for your expertise. All very good things. But if your natural talents don’t involve writing regularly, you may find it difficult to figure out how to organize your expertise into a compelling book. Fortunately, there are tricks that make writing non-fiction much easier than fiction. Here’s how to get started. I will Dr. Using Phil McGraw and his successful series of books as my example.

It’s not about you

Okay, it’s easy to forget that writing a nonfiction book isn’t about you. After all, most likely, your photo will go on the front page! But let’s face it: people aren’t going to buy your book just because of you. People don’t buy Dr. Not Phil’s books because they are so excited to hear what he has to say. No. They buy it because it is going to help them solve a problem such as losing weight, strengthening a family or saving a marriage. where do you come in People will be drawn to your overall message and how it makes them feel. Dr. Phil’s message is to get you in control and “excited about your life”. This is what will help you lose weight, strengthen your family or save your marriage. Note that the message is simple, clear – and not about Dr. Phil doesn’t. What is your message? Make sure you link it to others and don’t think about it. Most likely, this is something that you already radiate in your words and your being and you don’t even know it!

What aspect of your expertise do people want most?

What do people come to you for? Are you a mortgage broker, but do you find that most people come to you with questions about their credit? Are you a family therapist and do you notice that most of your patients don’t know how to talk to each other? Are you a house painter and most of your clients don’t know how to choose colors for their home? Wherever you see such a gap, there is room for a book on that subject. You have to find out what people want to know. Notice I use the word “want” and NOT “need”. People rarely buy what they need, no matter how good it is for them.

This is a trap many new writers fall into. They write with a sense of duty and think “people really need to know this”, as if they need to know what being overweight can do to a body in the long run – and that’s probably true. But readers would rather buy a diet book that will tell them how to solve the overweight problem as quickly and easily as possible. Dr. Phil’s The Ultimate Weight Solution is a book about the real work of exercising and correcting inner problems to solve weight issues – Dr. Phil said he didn’t want it to be a book telling people what to eat. And yet that’s what people wrote in and said they wanted most—they wanted Dr. Phil has to tell them what to eat. So what did he come up with next? The Ultimate Weight Solution Food Guide and then The Ultimate Weight Solution Cookbook! You can also find out what people want by just asking. Create a survey if it’s possible for you, but the more you can find out about what your readership wants, the easier it will be for you to decide how to write it for them.

Write a snappy title

Once you’ve figured out what people want, you need to make it crystal clear that you’re going to give it to them. You will do this with the title and subtitle. It can help you write the book if you come up with your title first, because a good title will remind you of what you promised to deliver. When you find your work wandering and unfocused, you come back to the title and think, “oh yeah, I’m supposed to tell them how to do X.” Ideally, the title should be a grabber, and the subtitle tells exactly what the reader will get. Dr. Phil’s titles do this very well. Here are some examples: Love Smart: Find the One You Want – Fix the One You Got, and The Ultimate Weight Solution: The 7 Keys to Weight Loss Freedom and Family First: Your Step-by-Step Plan to to create a phenomenal Family. Notice how each subtitle makes you think, “Yes, I want that! or I want to know how to do that!”. Result: reader picks up the book!

Think steps, keys and strategies

Note Dr. Phil’s use of “keys” and “steps” and “plans”. Even if you’re working with a complex topic, you want to break it down as much as possible and keep it simple for your readers. You want them to see that they can do X on their own just by reading your book. You will give them everything they need. Again, this tactic will also make it easier to organize all your knowledge and expertise because you know you only need to focus on one specific “how to” and the X steps it will take to deal with it.

Tell stories

This idea goes all the way back to the Bible and beyond: we learn best from stories. It helps to hear how someone else has dealt with the same situation because we can see what is possible. As you outline your book, make a note of what story or stories you will tell to illustrate each point you will make. Tell the stories of your customers (change names to protect their privacy, of course) or use anecdotes from your own life experience. Dr. Phil’s Family First is peppered with his stories of growing up with his own family issues. Make sure you use the right stories. You want them to be clearly connected to your concept so you don’t mislead your point.

And that’s it. Following these guidelines should help you create a book that not only showcases your expertise, but will also be one that is sought after by a market hungry for what you have to offer. All you have to do now is get started!

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