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The Seven Second Race: How to Draw Attention Your Ad
You have decided to start your advertising campaign, but you have no idea what will inspire others to buy from you. Or maybe you’ve already run a few ads without success. How do you make your ad stand out? After all, consumers receive thousands of marketing messages every day. What makes what you offer so special?
In today’s highly competitive marketing environment, chances are your ad will be overlooked. Meanwhile, another entrepreneur makes money and develops a highly effective advertising campaign. The people who are successful in this field have spent a lot of time studying their ads. And with enough effort, any business owner can achieve similar success.
In general, most advertisements will begin with a headline. And it is with this group of words that you must immediately grab your reader. Marketing experts say you need to grab your potential consumer’s interest within seven seconds. Seven seconds. That’s it! It’s best to start with powerful words that have already been proven to work. Why reinvent the wheel? Below are ten of the most powerful words in the English language, according to Yale University:
- Discover
- Easy
- Guarantee
- Health
- New
- Proof
- Results
- Safety
- Save
- You
Now review these words carefully and practice writing enticing headlines that will attract attention. These ten examples will help you start writing attention-grabbing dynamic ads. As you progress, expand your “power word” vocabulary by reviewing other ads. Use your powerful words not only in the headline, but also in the body of your ad or the “copy”.
Your ad headline isn’t meant to tell your whole story, but it’s meant to keep your visitor looking long enough for them to read the rest of your offer and hopefully inspire them to take some action , whether you call, visit your website or place an order.
Once you’ve written down ten to twenty phrases, choose a few with the most impact. Ask friends, family and colleagues to read each one and choose their favourites. Asking for specifics will help you narrow down your list. You can dig deeper and ask them what made them choose certain ads. This will help you improve your ads and write new ones.
Now you are ready to write your ad. For maximum effect, continue to use powerful words throughout the ad, not just the headline. Be sure to include a “call to action” in the body of your ad. This can include phrases like “call today!” , “visit our website”, and many others. Use variations to test which one has the best effect. By applying these simple steps to your ad campaign, you will quickly see a noticeable difference in your campaign results.
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